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Why is it that the price of fuel for our vehicle seems relatively inexpensive while the cost of its tires seems high? (Of course you already know that RAD Motorsport tries to keep your tire costs as low as possible!) If we keep track of our total costs we will find that typical total fuel costs for just 10 to 20 thousand miles of driving actually exceed our tire costs. And believe us, we've found that the quality and performance of our tires has a lot more to do with our driving satisfaction than our fuel does.
We think that much of the misperception has to do with the fact that we buy fuel one tankful at a time, and don't really look at its total cost for thousands of miles. Our tires are paid for "up front" and then last for tens of thousands of miles.
When you are selecting new tires and find one that is perfect, although more expensive than another tire that appears to be a close second; consider evaluating your situation by comparing "how much per mile" each tire will cost. If you plan to drive your vehicle another 30,000 miles and are considering the "perfect" tires at $100 each, and the other at $90 each; you may be surprised to find out that the cost of the "perfect" set costs just 1.3¢ per mile...while the close set costs 1.2¢ per mile. Will saving the $40 today make up for not having selected the "perfect" tire that you will be driving on for the next two years?