Falken Tire Corporation

Falken Tire Corporation, a subsidiary of Sumitomo Rubber Industries, launched its brand in its native country of Japan in 1983 and was introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, over two and a half decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports racing to further develop and improve passenger vehicle products for worldwide distribution.

Considered a marketing maverick in many regards, Falken Tire prides itself on its in-house branding and creative capabilities. Housing a fully staffed advertising department and motorsports team allows Falken Tire to fully maximize exposure and build upon its successes through its American Le Mans and Professional Drifting programs. The group has recently launched a new enthusiast website, www.wegetyougoing.com.

Falken’s current products range from the track-inspired and enthusiast-targeted Azenis series to the maximum performance and luxury sport FK452. The award-winning all-season performance ZIEX ZE912 provides sure-footed grip in any weather condition, while the S/TZ04 encompasses cutting-edge styling and ultra plus fitments for today’s light truck and SUV.

Within the last year, Falken has aggressively expanded its product range, launching new products in the rugged all-terrain category with WildPeak A/T and High Country, and adding an exciting new winter performance tire, the ESPIA EPZ, which provides superb traction even in the harshest conditions. Also, to combat adverse weather, Falken offers the new Eurowinter HS439, which helps improve winter driving predictability with consistent traction.

In the premium touring category, Falken has introduced the SN211, a dynamic, economical and long-lasting original equipment replacement tire that fits the needs of a wide variety of vehicles, and amps up the performance field with an upgraded AZENIS 615K, one of Falken’s most popular tires, which is also used by its Formula Drift teams.

Future product development includes expansion in the premium performance market, which is destined to further refine the driving experience.

Based in Fontana, California, the site serves as Falken’s corporate headquarters and west coast distribution center for North American operations. Additional Falken Tire distribution locations include warehouses in Tennessee, New Jersey and Texas.